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Agency estimating software

Build accurate agency fee estimates—and keep delivery aligned

estimait helps advertising and creative agencies turn a brief into a consistent fee estimate and project plan. Track agreed fees as work progresses, so teams can spot misalignment early and bill accurately.

What is agency estimating software?

Agency estimating software helps advertising and creative agencies calculate project fees from the work, people, time and rates required. It replaces disconnected spreadsheets with a consistent process, links each estimate to its project scope and gives teams a clear commercial baseline for managing changes and billing completed work.

  • 60-day free guided pilot
  • 40% off for the following 12 months
  • Price locked for 24 months

The pilot is for the first 15 agencies; everyone else gets a 14-day free trial.

estimait agency estimating dashboard showing a project fee and plan

Estimate agency fees consistently

Give teams a repeatable way to build estimates across disciplines instead of rebuilding every project from scattered spreadsheets.

  • Structure work by team and task
  • Apply consistent assumptions across estimates
  • Review the full fee before it is shared

Connect the fee to the plan

An estimate is more useful when it reflects how the work will actually be delivered. estimait keeps the commercial view connected to the project plan.

  • Align deliverables, effort and timing
  • See the effect of scope changes
  • Give delivery teams a clear starting point

Track what should be billed

Keep the agreed fee visible as the project moves forward, making it easier to identify changes and support complete, accurate billing.

  • Keep agreed fees in one place
  • Compare planned work with project changes
  • Reduce the risk of work being missed at billing

How to create an accurate agency estimate

A reliable agency estimate connects the client brief to a defined scope, realistic resource plan and reviewable fee.

  1. Step 1

    Define the scope

    Translate the brief into agreed deliverables, phases and tasks so the estimate covers the work being sold.

  2. Step 2

    Cost the resources

    Assign the relevant agency disciplines, effort and rates to calculate a fee grounded in the delivery plan.

  3. Step 3

    Review and track

    Check assumptions before approval, then keep the agreed fee visible as the project and scope change.

Agency estimating software: key questions

What should agency estimating software include?

It should support deliverables, tasks, resource effort, rates, fee review, project planning and change tracking. Keeping these elements connected makes the estimate useful to account, commercial, delivery and finance teams.

How does estimating software improve fee accuracy?

It gives teams a repeatable structure for including every discipline and task, applying consistent assumptions and reviewing the complete fee before it is shared. This reduces omissions and makes the basis of the estimate easier to check.

Who uses agency estimating software?

Advertising, creative, digital and other project-based agencies can use it across account management, new business, production, project management, commercial and finance teams.

Can it help with scope changes and billing?

Yes. When the agreed estimate remains connected to the project plan, teams can identify additional work, understand its fee effect and support clearer billing conversations.

From estimate to delivery, keep the commercial picture clear

estimait is designed for project-based agency work. It brings estimating, scoping and planning together so commercial and delivery teams can work from the same view of the job.