Founding Agency offer
The pilot is for the first 15 agencies; everyone else gets a 14-day free trial.
Advertising agency profitability
Project margin can be lost when fees are estimated inconsistently, scope changes go unrecorded or completed work is not billed. estimait helps agencies keep those decisions connected and visible.
Advertising agency profitability depends on charging an appropriate fee for the work delivered and controlling the cost of delivering it. Accurate estimates, clear scopes, realistic resource plans, recorded changes and complete billing help agencies protect project margins while giving teams a shared commercial view from proposal to invoice.
60-day free guided pilotthen 40% off for 12 monthsprice locked for 24 months
The pilot is for the first 15 agencies; everyone else gets a 14-day free trial.
The pilot is for the first 15 agencies; everyone else gets a 14-day free trial.
A realistic fee begins with a clear view of the work, the people required and the effort involved across the agency.
Clear scopes and visible changes help teams recognise when a project is moving beyond the work that was originally agreed.
Connect project activity back to the agreed fee so additional work is easier to identify and discuss before invoicing.
Profitability improves when commercial control begins before the project is sold and continues through delivery and billing.
Build the fee from clear deliverables, tasks, disciplines and realistic effort rather than relying on an unsupported total.
Keep the original agreement visible and assess additional requests before unplanned work erodes the project margin.
Give account and finance teams a clear record of agreed fees and approved changes so completed work can be billed properly.
At a basic level, project profit is project revenue minus the cost of delivering the work. Project profit margin is that profit divided by project revenue, multiplied by 100. Agencies need consistent cost and revenue inputs for the calculation to be meaningful.
If an estimate omits tasks, disciplines or realistic effort, the agency may commit to more delivery cost than the fee covers. The gap becomes over-servicing unless the scope or fee is corrected.
Define the scope clearly, share it with delivery teams, compare new requests with the agreement and assess their effect before work begins. Approved additional work should be recorded for later billing.
Teams need visibility of the agreed scope, planned effort, fee, project changes and billable additions. Keeping this information connected supports earlier decisions instead of discovering margin loss after delivery.
estimait gives agency leaders and project teams one place to shape the estimate, build the plan and keep track of the commercial agreement. That visibility supports better decisions throughout delivery.