Agency estimating software for accurate fees and profitable projects
Simplify scoping. Maximise profits.
estimait helps agencies create accurate fee estimates, turn them into practical project plans and track agreed fees through delivery. Keep scope, effort and billing connected so your agency can get paid properly for the work it does.
60-day free guided pilotthen 40% off for 12 monthsprice locked for 24 months
The pilot is for the first 15 agencies; everyone else gets a 14-day free trial.
- 60-day free guided pilot
- 40% off for the following 12 months
- Price locked for 24 months
The pilot is for the first 15 agencies; everyone else gets a 14-day free trial.
Lost annual fees due to inaccurate estimating
Work requires project-based estimating
From brief to first estimate in minutes, not days: up to 50x less team time
Built on 25 years of agency operations experience, designed to tackle the 40% average estimating error.
Built for agency fees
Estimate, scope and protect project profitability
Explore how estimait supports the connected work behind accurate fees, controlled delivery and proper billing.
Agency estimating software
Build clear, consistent fee estimates and keep delivery connected to the agreed budget.
Learn moreProject scoping software
Turn briefs into structured deliverables, resources, estimates and project plans.
Learn moreAdvertising agency profitability
Control scope, track fees and identify the project decisions that affect margin.
Learn moreWatch estimait in action
A quick product walkthrough — see how estimait turns days of scoping into minutes.
The Urgent Need for Smarter Scoping and Planning in Agencies
Our platform combines industry expertise with AI to solve the estimation challenges that have plagued advertising agencies for decades.
AI-Powered Estimation
Leverage machine learning algorithms trained on advertising industry data to generate accurate cost and resource estimates.
Project Plan Synchronisation
Automatically sync estimates to project plans. API integrations with existing project management tools available at Enterprise level.
Real-time Adjustments
Instantly see how scope changes impact budgets and timelines with dynamic recalculation.
Resource Allocation
Optimise team assignments and workloads across multiple projects to maximise efficiency.
Historical Data Analysis
Learn from past projects to continuously improve estimation accuracy and team performance.
Client Collaboration
Involve clients in the scoping process with transparent breakdowns and interactive approvals.
Why Agencies Need estimait
See how estimait solves the complex estimation challenges that have plagued advertising agencies for decades.
Misestimation costs agencies $11–$124Bn in lost annual fees - a silent profit killer.
Transparent Pricing for Every Agency
Simple monthly plans priced in GBP, with a clear allowance of brief-to-plan generations.
Starter
or £239 billed monthly
- 3 people building estimates
- Unlimited viewers
- 30 brief-to-plan generations a month
Pro
or £599 billed monthly
- 10 people building estimates
- Unlimited viewers
- 100 brief-to-plan generations a month
- Estimates compared with actual costs
- Benchmarking
Enterprise
plus a set-up fee
- Pooled annual generation allowance written into your contract
- Everything in Pro
- Tailored onboarding and set-up
How generations work
- Small edits (changing one phase or one role) count as a quarter of a generation, so normal editing doesn't eat your allowance.
- Top-up packs available, for example 25 extra generations for £50.
- Unused allowance doesn't roll over.
- Usage alerts at 80% and 100%, so nobody gets a surprise bill.
First 15 agencies: free 60-day guided pilot, then 40% off for 12 months
- 60-day free guided pilot
- 40% off for the following 12 months
- Price locked for 24 months
The pilot is for the first 15 agencies; everyone else gets a 14-day free trial.
In return, founding agencies agree to:
- Provide a case study
- Give regular feedback
- Allow anonymous use of their data
- Make two introductions to other agencies
Security and data handling
The basics agencies ask about first
Where your data lives, how it is protected, and who can see it — settled before any pilot begins.
UK hosting
estimait runs on UK-based infrastructure, so your estimates, client lists and project data stay in the UK.
Encryption
Data is encrypted in transit and at rest, protecting estimates and client details as they move and while stored.
Role-based access
Builders and viewers have separate permissions, so each person sees only the estimates and projects their role allows.
DPA available
A data processing agreement (DPA) is available before you start, so your own client obligations are covered.
Need the detail? Email piprook@estimait.com for the security overview and a copy of the DPA.