estimait Executive Summary
AI-Powered Agency
Scoping & Planning
Transforming how advertising agencies scope, plan, and deliver creative projects
Overview
estimait is an AI-powered SaaS platform that transforms how advertising agencies scope, plan, and deliver creative projects. By addressing the critical industry challenge of misestimation—which costs agencies $11–$124Bn in lost annual fees worldwide—estimait provides a technological solution that increases profitability, improves operational efficiency, and enhances client relationships.
Problem & Solution
The advertising industry faces a pervasive challenge: 40% of potential revenue is lost to misestimation, with 25% of projects experiencing cost overruns and 48% facing delays. Existing project management tools fail to address this problem because they lack industry- specific functionality and don't synchronise estimates with project plans.
estimait solves this through:
- AI-powered scoping and estimation based on historical project data
- Seamless integration of project plans synchronised with estimates
- Industry-specific templates and workflows
- Real-time tracking and resource allocation optimisation
For every £1 spent with estimait, agencies can recapture £8 in previously lost profits— equivalent to landing a new client without the pitch costs.
Market Opportunity
The global advertising market is projected to reach $1.1 trillion in 2025, with 7% growth in the UK market alone. estimait initially targets the 20,000 small to mid-sized agencies in the UK and US, representing a substantial $400 billion addressable market.
Market trends strongly favour estimait's solution:
- 50%+ of agency revenue now comes from project-based work rather than retainers
- Increasing automation of creative processes requires more precise planning
- Tighter margins demand greater operational efficiency
Business Model
estimait operates on a B2B SaaS subscription model with three tiers:
Starter Plan
£299/month
For small agencies
Pro Plan
£699/month
For mid-sized agencies
Enterprise Plan
Custom
For large agencies with unlimited users
AI-Powered Agency
Scoping & Planning
Transforming how advertising agencies scope, plan, and deliver creative projects
Overview
estimait is an AI-powered SaaS platform that transforms how advertising agencies scope, plan, and deliver creative projects. By addressing the critical industry challenge of misestimation—which costs agencies $11–$124Bn in lost annual fees worldwide—estimait provides a technological solution that increases profitability, improves operational efficiency, and enhances client relationships.
Problem & Solution
The advertising industry faces a pervasive challenge: 40% of potential revenue is lost to misestimation, with 25% of projects experiencing cost overruns and 48% facing delays. Existing project management tools fail to address this problem because they lack industry- specific functionality and don't synchronise estimates with project plans.
estimait solves this through:
- AI-powered scoping and estimation based on historical project data
- Seamless integration of project plans synchronised with estimates
- Industry-specific templates and workflows
- Real-time tracking and resource allocation optimisation
For every £1 spent with estimait, agencies can recapture £8 in previously lost profits— equivalent to landing a new client without the pitch costs.
Market Opportunity
The global advertising market is projected to reach $1.1 trillion in 2025, with 7% growth in the UK market alone. estimait initially targets the 20,000 small to mid-sized agencies in the UK and US, representing a substantial $400 billion addressable market.
Market trends strongly favour estimait's solution:
- 50%+ of agency revenue now comes from project-based work rather than retainers
- Increasing automation of creative processes requires more precise planning
- Tighter margins demand greater operational efficiency
Business Model
estimait operates on a B2B SaaS subscription model with three tiers:
Starter Plan
£299/month
For small agencies
Pro Plan
£699/month
For mid-sized agencies
Enterprise Plan
Custom
For large agencies with unlimited users
The platform builds value through machine learning, delivering efficiency savings that increase from 10% to 40%+ as usage grows. Imagine the data capture from an agency with 300 projects a year!
Competitive Advantage
estimait differentiates itself through:
- Industry-specific expertise from a team with 25+ years in advertising operations
- AI-powered estimation that improves with usage
- Synchronised project planning and estimation in one platform
- Focus on ROI with transparent efficiency metrics
Traction & Roadmap
- 10 agencies committed to testing the MVP
- Proof of concept built and validated
- Strong leadership team assembled
- Three-phase product development plan:
- Agency onboarding, data import, and testing
- AI-driven template adaptation based on historical data
- Advanced automation with sentiment analysis and social features
Team
estimait is led by a team of industry veterans with proven expertise:
Philip Rook, Founder
25+ years managing global advertising agency operations
Tina Fegent
25 years in agency and brand marketing procurement
Steve McCartney, CTO
Built and sold three SaaS platforms, $200M M&E experience
Sam Sibley
Global lead of innovation at Project Management Institute
Tech Team
Dan Woolloff, Levi Strange and Rishi Patel with expertise in Dev, Coding, product development, and UI/UX
Investment Opportunity
estimait is seeking initial funding of £1M to finance 18 months of operations, with projected break-even in years 3-4 with 500-800 users and ARR of £600K-£1.2M.
The investment will be allocated to:
- Product development and AI enhancement
- Sales and marketing to drive adoption
- Team expansion
- Operations and infrastructure
For agencies losing 40% of potential revenue to misestimation, estimait offers a clear path to recapturing millions in lost profits through precision planning and AI-powered scope optimisation.
Ready to Transform Agency Project Planning?
Contact us to discuss investment opportunities or schedule a demo
This document is confidential and intended for potential investors only.
© 2026 estimait. All rights reserved.